Wednesday morning, I listened to Alice Tepper Marlin’s thoughtful, balanced and responsible views on how we can best help workers in the global supply chains to enjoy safe and decent labour conditions. Social Accountability International and the truly multistakeholder SA 8000 Social Standard are very much the results of her engagement over the years.
When she started her groundbreaking work to make brands and retailers aware of their social obligations for those supply chain workers who contribute so much to their results, nobody could believe that this would one day be an important part of both public and corporate policies. For me as a trade unionist, the years with SAI and SA 8000 have been an important experience that has shown that patient work involving very different stakeholders can lead to important and concrete results.
The programme that was aired on US Public Radio the day before also interviewed New York Times journalist Steven Greenhouse, and one of the American social campaigners.
Steven Greenhouse is both engaged and knowledgeable, and understands the problems created by a world economy where apparel is produced cheaply and under often unacceptable conditions in less developed countries, to be sold by brands and retailers engaged in cut-throat price competition on their global markets. His scepticism towards large buyer companies and their willingness to make real improvements comes through, and yes I do understand this. But I hope and also believe that the next weeks will show how things are changing and moving forward.
The active role of the New York Times and of Steven Greenhouse himself in speaking out for better conditions in global supply chains is something to both welcome and support although there may also be conclusions and suggestions that not all will share.
The US social campaigner who was on the programme has been very active in commenting Pakistan and Bangladesh fire disaters. He is also a spokesperson for a particular fire safety project that his organisations has put together with others, including some important trade unions as well.
The concerns that this campaigner voiced over the sub-standard and also dangerous labour conditions that can be found in many supplier countries are valid.
More difficult to understand is why an experienced campaigner believes that attacking, shaming and condemning instead of inviting would be the efficient way of convincing some of the world’s largest multinationals to help change the reality for these Asian supply chain workers.
It is also hard to see what purpose is served by declaring all voluntary corporate social responsibility commitments and activities to be failures and useless. This is totally unfair against all the schemes and initiatives, most of them with a solid trade union and stakeholder participation, who are engaged in a concrete and important work in countries and at workplaces all through the global supply chains. It is also an affront against all those skilled and committed sustainability and corporate responsibility professionals who enabled their employers to make important steps in mainstreaming both environmental and social values and principles into buying operations and other core commercial functions.
To try to discredit this work instead of supporting a further development – and corrections where they are needed – serves no constructive purpose and is not in the interests of the supply chain workers whose working and living conditions this is about. If these schemes and initiatives would cease to exist, there would be nothing to put instead in so many countries of the world.
Perhaps the issue of these particular campaigners is more about moving the emphasis towards aggressive campaigning and attempts to force business to accept changes, rather than multi-stakeholder cooperation and social dialogue based action. It is unrealistic to believe that this would work.
To say that brands and retailers would ignore the problems and challenges posed by poor and unacceptable labour conditions at supplier factories and farms is neither correct nor fair. There is much work going on that aims to build local capacity to deal with these conditions and to support and promote remediation where it is necessary. Another thing is of course that the recent devastating factory fires show that this is not yet enough.
When these campaigners are aggressively pushing buyer companies to lend their support to and participate in their Bangladesh fire safety project, they fail to mention that much has already been done by some of the large brands and retailers who are sourcing in the country.
Carrefour and H&M are but two of these, having trained both managers and workers in hundreds of supplier factories, to understand and to deal better with fire hazards. GAP which has announced an important project in the same sense is being strongly attacked for not putting its support behind the campaigners’ project instead.
Don’t misunderstand me. The campaigner initiative is a highly supportable, and addresses also many such issues that cannot be solved only by awareness raising, capacity building and training. What is less good is that they give an impression of the most important thing being on whose conditions and under whose leadership things are done. To start by saying that buyers do not care about worker safety and cannot be trusted, and then demand that the same buyers join this project, is not the most effective way if one want to see real results at factories and in other workplaces.
There is no doubt about it: After the recent big disasters, we are going to see supply chain activities that involve major buyers, many of them world-class brands and retailers, together with social responsibility schemes and initiatives, SAI and others. Some have already started.
None of these businesses or stakeholders want to have a repeat of these tragic disasters, and we will probably see important changes taking place also at the very heart of sourcing and purchasing practices. These will have aconcrete effect on working and safety conditions.
What is now important is to make sure that whatever programmes are set up, they also address the need of structural changes at the workplaces, which brings them up to reliable safety standards, and do not stop only at awareness building and training. This will also cost a lot of money, which will have to be accepted by the supplier industries themselves, but also by the buyer companies and their customers, including the consumers in developed economies.
A key issue is to convince the governments in the producing countries about the need to act on the supply chain workering conditions. Only a common front of business and stakeholders, working from a politically neutral position, can bring this about, with strong support from governments both in producer and consumer countries.
To think that this could be achieved through a global governmental cooperation is surely unrealistic, as we have seen in the failure to raise even much ‘easier’ social considerations at many earlier occasions, including in the World Trade Organisation WTO.
This is not the time to make politics or to promote particular projects, however good someone may think that they are. Instead, it is a time for joining forces and cooperating, to the benefit of these disadvantaged supply chain workers and their families. There will be both room and a need for all those who wish to contribute, and their projects.